Wednesday, 27 December 2023

POV | 2023 The AI Year

 





There's no doubt that 2023 was the year during which AI exploded in the public's consciousness...and with it, considerable and varying opinions were aired about its future. 

In comparison, my view is very simple one. AI (and here I refer to text to image) generated images is NOT photography, but a tool to generate images. Some will call it art, others will compare it to CGI, others will warn that it'll "kill" photography, etc.

I use it as a fun tool and a few times as inspiration for a planned street fashion photo shoot that I've been doing lately. I recall generating an image on MidJourney to send to a non-English speaking model in Japan to show her what I suggested she wore on forthcoming photo shoot...and it worked perfectly.

Naturally, humans have the propensity to do bad things, and AI will be manipulated, misused and faked....but that's on us, not the tool. 

Of course, AI will revolutionize medicine, engineering, interior design, etc...so there's that too.

AI is here to stay and will grow/evolve in leaps and bounds. but it cannot replace photography. The purpose of documentary photography -and those styles similar to it- is capturing moments, and this cannot be duplicated by AI. It might be able to mimic it, but it'll never be of the "moment". And it'll never duplicate the human connections made and our inner feelings when we photograph people (nor static scenes)...such connections are unforgettable, and are baked in the photos we make. 

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