Wednesday 4 September 2024

SoHo's Fashion Billboards

Some of my street fashion shoots begin at the corner of Houston and Crosby Streets, and on several occasions, I attempted to position the models so the massive Calvin Klein billboard would feature in the background. However, it always ended up overexposed.

Still, this sparked the idea for a mini-project showcasing Soho's iconic billboards, especially with the buzz of New York Fashion Week in town. This is an ongoing project, and this post updated whenever I have new billboards to show.

A few interesting details about these 75-foot billboards: they are typically contracted for 28-day periods and can range in price from $5,000 to an astonishing $50,000 per day, depending on the location. For instance, if the Calvin Klein billboard is in a prime spot, it would cost approximately $1.4 million every 28 days, with its image updated every two weeks.



















Call Me KIJU

Here are impromptu street portraits of Kiju on Crosby Street in Soho, NYC. Kiju is an alternative rock performer.