SoHo's Fashion Billboards

Some of my street fashion shoots begin at the corner of Houston and Crosby Streets, and on several occasions, I attempted to position the models so the massive Calvin Klein billboard would feature in the background. However, it always ended up overexposed.

Still, this sparked the idea for a mini-project showcasing Soho's iconic billboards, especially with the buzz of New York Fashion Week in town. This is an ongoing project, and this post updated whenever I have new billboards to show.

A few interesting details about these 75-foot billboards: they are typically contracted for 28-day periods and can range in price from $5,000 to an astonishing $50,000 per day, depending on the location. For instance, if the Calvin Klein billboard is in a prime spot, it would cost approximately $1.4 million every 28 days, with its image updated every two weeks.