Sails Chong | Chengdu Shinning Blossoms

The artistic genius of Sails Chong's photography is clearly evident in the many projects he and his team have produced.  The exquisite attention to aesthetic details, the undeniable complex logistics and the sheer imagination in producing this video (and others like it) are just stunning.

While the protagonist in Chengdu Shinning (sic) Blossoms is a Western model who appears in this pictorial project, she seems totally out of place despite the ethnic costume and makeup. I don't know the reasons for including her, and I wish she hadn't been. I am loathe to nit-pick such lovely work, but I'm of the opinion whether fashion-related or otherwise, inserting a non-Chinese person is rather jarring and has no significance. It dawned on me that she might have been chosen to advertise Sails Chong wedding photography to Western audiences. Since I'm nit-picking, I'd also mention the sound track (mostly drum beating is pretty awful. I would have used a piece of classical Chinese music which would have added an aural authenticity to the project. That said, Sails Chong's artistry and imagination are breathtaking and barring these two personal peeves of mine, the project is a must-see over and over again. Choosing an authentic teahouse as setting for the initial photo shoot is spot on, and having a Sichuan face-changing artist alongside the model is ingenious.

In fairness, the movie's aim is not to tell a story as such...it's only a highly stylized photo shoot using gorgeous models, wonderfully tailored costumery and a stunning atmosphere, ambiance and carefully chosen locations/backgrounds. 

Sails Chong (his website doesn't seem to work) is China’s top photographer and a Hasselblad Ambassador. Coming from an academic background of Japanese Studies and Fine Arts, he is well known for his photography in which he creates surrealistic imagery against a backdrop of visually stunning Chinese aesthetics and breathtaking landscape. 

As a footnote: The Chinese wedding total industry is worth an estimated $170-billion per year (according to many local and international news sources) and wedding (and pre-wedding) photo packages range from $400 to $18,000.