Monday 13 January 2020

Apple's Chinese New Year's "Daughter"


Apple has marked the Chinese New Year* with its latest "Shot on iPhone" video, a short film recorded on the iPhone 11 Pro featuring three generations of Chinese women gathering together for the annual event. 

The short movie features the generational differences between a mother and daughter about the life that she and her child lead. It’s a film about pride, acceptance, and family. Theodore Melfi, the director of the film, is an Oscar-nominated filmmaker who received his nominations after co-writing, directing and producing Hidden Figures, a film about the role that black female mathematicians played during the space race. Hidden Figures received nominations for Best Picture and Best Adapted Screenplay.

Lawrence Sher, the film’s cinematographer, is best known for this work on Garden State and The Hangover series. Most recently, he served as Director of Cinematography for Todd Phillip’s ‘Joker’ film which just won Best Performance by an Actor in a Motion Picture for Joaquin Phoenix’s depiction of the villain at the Gloden Globe awards.

The film stars Zhou Xun, China’s leading actress, known for her performances in ‘The Equation of Love and Death’, ‘The Banquet’, and ‘Perhaps Love’. The last film earned her a Best Actress award in the Hong Kong Film Awards.


A behind the scenes trailer has also been featured on YouTube which demonstrates the versatility of the iPhone 11 as a film-making device...in the hands of an expert cinematographer and his crew.


*According to the Chinese zodiac, it'll be the year of the Rat. According to a folktale, the Jade Emperor decided that the order of the animals would be determined according to the order by which they arrived at his party by crossing a river. The rat cleverly convinced the ox to give him a ride. Just as the ox waded the river, it jumped off its back and was the first to arrive.

REI | De Las Flores

REI by Tewfic El-Sawy on on Exposure