Although I'm still in London, I ought to acknowledge the self-proclaimed "Most Important Event in Photography: October 23-25, 2008" in New York City's Javits Center. Frankly, I wouldn't attend it even if I were there, since it's a sort of convention-like event that showcases new products that I'll eventually read of on the internet. Unless I were to specifically meet other similarly-minded photographers, or get some promotional freebies (never happened in my case), I give Photo Plus Expo a pass.
Don't get me wrong. I think that such events are terrific for the industry, but they're just not for me. I'm not a tech head, and my interest in what I call "hard gear" is essentially limited to Canon products. If I want to tantalize my permanent lust for computers,, monitors and hard drives, I drop by the Apple store...for Canon cameras, ah well...B&H is a handful of streets north of me...that's the extent of my interest in that kind of stuff.
Having said that, I read PDN's reports on some of the event's seminars, and here are some interesting nuggets:
From a photographer called Blake Discher:
* Start a blog (separate from your web site), and make sure the first words on the blog are your keyword phrase.
* Get the URL that’s your keywording phrase, if you can. (in my case, I got thetravelphotographer.net)
From Louisa Curtis:
* Client expectations are that they prefer web sites to show large images showing quality work; they expect photographers' sites to load quickly and operate intuitively; they don’t want to wade through clutter; and they want to be able to contact photographers easily (ie, put your phone number on your web site, not just your e-mail address).
From Kat Dalager:
* Web site design should support the photographer's brand so that it’s easier for clients to remember you. It’s all about functionality, and convenience of getting in and out.
From Amy Salzman:
Forget the moving pictures, forget the music, leave out the bells and whistles. (I disagree, but I guess she's referring to commercial photographers rather than photojournalists or travel photographers).
For the whole reporting, drop by the very informative PDN Pulse.
