A celebrity photographer is offering a 14 days photo 'workshop' in India in November 2007. The itinerary is expected to include a few days at the Pushkar Fair. I say 'expected' because the itinerary isn't ready yet. However, the cost of the workshop is ready at $7100 per person, and the workshop will accommodate 14 photographers. Yes, fourteen. The deposit to secure a berth on the workshop is $2000.
Being a compulsive number cruncher, here’s my back of envelope analysis. I’ve set up and led a similar itinerary before, and I know that current land costs for such a tour can be arranged for no more than $2500. If what I claim is true (and it is), this means that the celebrity photographer’s margin on the workshop is easily $4500 a head. Assuming (and it’s a fairly reasonable assumption) that the workshop will sell out, the celebrity photographer is looking at $63,000 for 14 days work. That's $4500 a day, folks. Nice work if you can get it.
There are enthusiastic people willing to pay a $4500 premium to attend such an event with a celebrity photographer, and I hope they get their money’s worth. Mind you, with 14 participants in the workshop, I'm not sure how much time each participant will get with the -hopefully accessible- celebrity, but having sharp elbows will help. As for me, “I just report and you decide”, as they say.
