|Photo © Shane Green-All Rights Reserved|
The simple and short backstory to the photograph is this:
During my recent The Sacred Cities Photo Expedition-Workshop to Varanasi and Vrindavan, our first stop during the Holi week was in Barsana, and Shane Green (one of our group members, and a great guy) pointed his camera at me, and I immediately reciprocated with my lens cap on. Some of us were covered with gulal, the colored powder used during the festival....but I had escaped unscathed with just a trace of it on my clothes.
I've learned through my years in international banking that humor, and the ability of poking fun at oneself, plays an important role in one's "branding" and in marketing services, products and whatever else one is offering...so this photograph is heaven sent, and I will use it in all possible ways to extend my reach in marketing my expeditions-workshops.
No vulgarity, obscenities or acting like a clownish juvenile...humorous and subtle self-deprecation goes a long way...a very long way .