Wednesday, 1 April 2009

Innovative Stuff: DIY Magazines!

With daily "surround-sound" news that magazines (and photo magazines) are going out of business, or are looking for buyers as in the case of American Photo and its siblings, I thought this article as published in the New York Times is timely.

The giant Hewlett-Packard is hoping to make publishing a magazine easier and more accessible to everyone with a new on-line service called MagCloud. HP hopes that it'll be as simple and as common as "running photocopies at the local copy shop".

MagCloud is said to cost 20 cents a page, paid only when a customer orders a copy, and its HP parent seeks to turn it into a publishing’s equivalent of YouTube. I'm seeing it more a magazine equivalent to Blurb and the other on-demand book publishers.

Whether this service will pick up real big-time steam in this economic environment or not is open to question, but if anyone is keen to publish a photography magazine, and perhaps even sell some issues, here's your chance.