Wednesday, 30 May 2012

Fuji X-Pro1 Goes Globe Trotting


How could I have I missed this?

Fujifilm and British luxury luggage manufacturer Globe-Trotter have joined forces to create an exclusive travel case and X-Pro1 camera package that takes the "limited edition" tag to its extreme.  It's restricted to Harrods, and only 12 are available for sale at £5,695 ($ 8800 or so). Since all of the camera hardware can be bought from B&H for about $3800, the travel case on its own probably costs in the vicinity of $3000 (adjusted for VAT).

Each travel case contains a Fujifilm X-Pro1, its three lenses, a flash and a filter. No mention of a handful of SD cards thrown in.

Since Britain is celebrating the Queen's Jubilee this week, here's another bit of useless trivia for you: Queen Elizabeth II purchased her Globe-Trotter suitcases for her honeymoon from Harrods. She probably still uses them.

This is a page out of Leica's playbook. Targeting the very wealthy who seek status symbols, while probably knowing very little of photography. I bet we'll be seeing more of this luxury "packaging" in the future for both Leica (as it usually does) and the upstart X-Pro1.