Tuesday, 8 March 2011

FujiFilm FinePix X100: New Promotional Clip

As many of us may already know, Fujifilm has started shipping the FinePix X100 in Japan, and it should begin arriving elsewhere soon. The X100 is a large-sensor compact camera aimed at most photographers, whether professionals or otherwise.

Its sensor is based on a 12Mp APS-C CMOS sensor, Fuji EXR processor and 23mm F2 Fujinon lens, and the body features traditional analogue controls for shutter speed, aperture and exposure compensation. The buzz is around its new 'hybrid' viewfinder system which allows the user to switch between an optical and electronic viewfinder.

Its price point in the US is $1,199, and is available for pre-order from Adorama, as an example. B&H Photo doesn't seem to do pre-orders, and will only list it when it's in stock.

It's certainly a beautiful camera, but I've lost interest in the FujiFilm FinePix X100 for a bunch of reasons; the first is that I am very satisfied with the capability of my Panasonic GF1 and its 20mm f1.7 lens, the second is that I am not impressed by the X100's price which I think is too high, the third is that it's a fixed lens camera (in contrast to the GF1), and the fourth (intentionally cryptic) is because of a dot.